The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you


On Sale Now! Free Shipping Included! Save 10% on the The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by CreateSpace Independent Publishing Platform at SADC Network. Hurry! Limited time offer. Offer valid only while supplies last. The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it


The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by CreateSpace Independent Publishing Platform
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Product Description & Reviews

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

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Additional Information

Manufacturer:
CreateSpace Independent Publishing Platform
Category:
Small Business & Entrepreneurship
EAN:
9781492180746
ISBN:
1492180742
Edition:
1
Author:
Rob Fitzpatrick
Publisher:
CreateSpace Independent Publishing Platform
Publication Date:
2013-09-10
Binding:
Paperback
Item Weight:
0.37 pounds
Item Size:
0.31 x 8.5 x 5.5 inches
Package Weight:
0.43 pounds
Package Size:
5.55 x 0.35 x 8.54 inches

 


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