Calvin Coolidge


Extreame Savings Item! Save 49% on the Calvin Coolidge by Greenberg, David/ Schlesinger, Arthur Meier (EDT) at SADC Network. MPN: 9780805069570. Hurry! Limited time offer. Offer valid only while supplies last. The austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadershipHe was known as ''Silent Cal.'' Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. ''The chie


Calvin Coolidge by Greenberg, David/ Schlesinger, Arthur Meier (EDT)
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Product Description & Reviews

The austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadershipHe was known as "Silent Cal." Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. "The chief business of the American people is business," he famously said.But there is more to Coolidge than the stern capitalist scold. He was the progenitor of a conservatism that would flourish later in the century and a true innovator in the use of public relations and media. Coolidge worked with the top PR men of his day and seized on the rising technologies of newsreels and radio to bring the presidency into the lives of ordinary Americans―a path that led directly to FDR's "fireside chats" and the expert use of television by Kennedy and Reagan. At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept "cool with Coolidge," and he returned the favor.

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Additional Information

Brand:
Greenberg, David/ Schlesinger, Arthur Meier (EDT)
Manufacturer:
Times Books
Category:
Reference & Collections
MPN:
9780805069570
Release Date:
2006-12-26
EAN:
9780805069570
Edition:
Book Club (BCE/BOMC)
Author:
David Greenberg
Publisher:
Times Books
Publication Date:
2006-12-26
Binding:
Hardcover
Item Weight:
0.95 pounds
Item Size:
0.63 x 8.5 x 5.5 inches
Package Weight:
0.78 pounds
Package Size:
5.6 x 1 x 8.4 inches

 


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