Strategic Marketing Management, 9th Edition
On Sale Now! Save 6% on the Strategic Marketing Management, 9th Edition by Cerebellum Press at SADC Network. Hurry! Limited time offer. Offer valid only while supplies last. Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of org
Product Description & Reviews
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
Features & Highlights
Additional Information
Manufacturer:
Cerebellum Press
Category:
Processes & Infrastructure
Publisher:
Cerebellum Press
Publication Date:
2018-01-01
Item Size:
0.62 x 9.25 x 7.52 inches
Package Size:
7.3 x 0.8 x 9.2 inches
Have questions about this item (9781936572502), or would like to inquire about a custom or bulk order?
If you have any questions about this product by Cerebellum Press, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.
Related Best Sellers
ean: 9780134455877, isbn: 0134455878,
This two-chapter book provides an introduction to Microsoft OneNote and the OneNote app, with a focus on collaboration. Beyond point-and-click The goal of the Exploring series is to move students beyond the point-and-click, to understanding the w...
ean: 9780134633282, isbn: 0134633288,
For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid founda...
mpn: 9780415739023, ean: 9780415739023, isbn: 0415739020,
How do you tailor education to the learning needs of adults? Do they learn differently from children? How does their life experience inform their learning processes? These were the questions at the heart of Malcolm Knowles’s pioneering theory of an...
ean: 9781935401001, isbn: 1935401009,
''...the dominant paradigm for managing product development is wrong. Not just a little wrong, but wrong to its very core.'' So begins Reinertsen in his meticulous examination of today's product development practices. He carefully explains why invisi...