Strategic Marketing Management, 9th Edition


On Sale Now! Save 6% on the Strategic Marketing Management, 9th Edition by Cerebellum Press at SADC Network. Hurry! Limited time offer. Offer valid only while supplies last. Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of org


Strategic Marketing Management, 9th Edition by Cerebellum Press
4.1 out of 5 stars with 38 reviews
Condition: New
Availability: In Stock
$49.95
$47.44
You Save: 5%


Quantity:  

 


Product Description & Reviews

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Features & Highlights

Additional Information

Manufacturer:
Cerebellum Press
Category:
Processes & Infrastructure
EAN:
9781936572502
ISBN:
1936572508
Edition:
9th ed.
Author:
Alexander Chernev
Publisher:
Cerebellum Press
Creator:
Philip Kotler
Publication Date:
2018-01-01
Binding:
Paperback
Item Weight:
1.13 pounds
Item Size:
0.62 x 9.25 x 7.52 inches
Package Weight:
1 pounds
Package Size:
7.3 x 0.8 x 9.2 inches

 


Have questions about this item (9781936572502), or would like to inquire about a custom or bulk order?


If you have any questions about this product by Cerebellum Press, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Name:
Email Address:
Your Message:

Related Best Sellers


ean: 9780134455877, isbn: 0134455878,
This two-chapter book provides an introduction to Microsoft OneNote and the OneNote app, with a focus on collaboration. Beyond point-and-click The goal of the Exploring series is to move students beyond the point-and-click, to understanding the w...

ean: 9780134633282, isbn: 0134633288,
For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid founda...

mpn: 9780415739023, ean: 9780415739023, isbn: 0415739020,
How do you tailor education to the learning needs of adults? Do they learn differently from children? How does their life experience inform their learning processes? These were the questions at the heart of Malcolm Knowles’s pioneering theory of an...

ean: 9781935401001, isbn: 1935401009,
''...the dominant paradigm for managing product development is wrong. Not just a little wrong, but wrong to its very core.'' So begins Reinertsen in his meticulous examination of today's product development practices. He carefully explains why invisi...