The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions


Free Shipping Included! The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions by Springer at SADC Network. Hurry! Limited time offer. Offer valid only while supplies last. This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European tr


The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions by Springer
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This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.

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Additional Information

Manufacturer:
Springer
Category:
Philosophy
EAN:
9783030263492
ISBN:
3030263495
Edition:
1st ed. 2020
Author:
Rasmus Dalgaard Laustsen
Publisher:
Springer
Publication Date:
2019-12-17
Binding:
Hardcover
Item Size:
0 x 9.25 x 6.1 inches
Package Weight:
1.74 pounds
Package Size:
6.1 x 0 x 9.25 inches

 


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