Persuasion: Theory and Research


Huge Savings Item! Save 18% on the Persuasion: Theory and Research by SAGE Publications, Inc at SADC Network. Hurry! Limited time offer. Offer valid only while supplies last. Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned beha


Persuasion: Theory and Research by SAGE Publications, Inc
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Product Description & Reviews

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Features & Highlights

Additional Information

Manufacturer:
SAGE Publications, Inc
Category:
Motivational
EAN:
9781452276670
Edition:
Third
Genre:
Communication studies
Author:
Daniel J. O′Keefe
Publisher:
SAGE Publications, Inc
Publication Date:
2015-03-19
Binding:
Paperback
Item Weight:
1.34 pounds
Item Size:
0.75 x 9.25 x 7.5 inches
Package Weight:
1.37 pounds
Package Size:
7.32 x 0.79 x 8.98 inches

 


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