Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World


Blowout Sale! Save 63% on the Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by HarperBusiness at SADC Network. MPN: 9780062273062. Hurry! Limited time offer. Offer valid only while supplies last. New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock o


Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by HarperBusiness
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Product Description & Reviews

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

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  • Jab Jab Jab Right Hook How to Tell Your Story in a Noisy Social World

Additional Information

Brand:
HarperBusiness
Manufacturer:
HarperBusiness
Category:
Web Development & Design
MPN:
9780062273062
Release Date:
2013-11-26
UPC:
884807853294
EAN:
9780062273062
ISBN:
006227306X
Edition:
1
Author:
Gary Vaynerchuk
Publisher:
HarperBusiness
Publication Date:
2013-11-26
Binding:
Hardcover
Item Weight:
1.8 pounds
Item Size:
7.7 x 9.2 x 0.9 inches
Package Weight:
1.7 pounds
Package Size:
7.4 x 1 x 9.3 inches

 


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