Services Marketing: Integrating Customer Focus Across the Firm


Free Shipping Included! Services Marketing: Integrating Customer Focus Across the Firm by McGraw-Hill Education at SADC Network. MPN: 9780078112102. Hurry! Limited time offer. Offer valid only while supplies last. Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.  The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across indust


Services Marketing: Integrating Customer Focus Across the Firm by McGraw-Hill Education
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Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.  The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.  The longer cases have been removed from the 7e. View Table of Contents and Features below for more information. 

Features & Highlights

Additional Information

Manufacturer:
McGraw-Hill Education
Category:
Marketing & Sales
MPN:
9780078112102
EAN:
9780078112102
ISBN:
0078112109
Edition:
7
Author:
Array
Publisher:
McGraw-Hill Education
Publication Date:
2017-03-13
Binding:
Hardcover
Item Weight:
2.62 pounds
Item Size:
1 x 10.3 x 8.2 inches
Package Weight:
2.8 pounds
Package Size:
8 x 1 x 10.1 inches

 


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