BASIC MARKETING: A Marketing Strategy Planning Approach


Mega Sale! Save 25% on the BASIC MARKETING: A Marketing Strategy Planning Approach by McGraw-Hill Education at SADC Network. Hurry! Limited time offer. Offer valid only while supplies last. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous qua


BASIC MARKETING: A Marketing Strategy Planning Approach by McGraw-Hill Education
4.5 out of 5 stars with 54 reviews
Condition: New
Availability: In Stock
$154.04
$115.72
You Save: 25%


Quantity:  

 


Product Description & Reviews

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Features & Highlights

Additional Information

Manufacturer:
McGraw-Hill Education
Category:
Marketing & Sales
EAN:
9780078028984
ISBN:
0078028981
Edition:
19
Author:
Array
Publisher:
McGraw-Hill Education
Format:
Abridged
Publication Date:
2013-02-25
Binding:
Hardcover
Item Weight:
3.64 pounds
Item Size:
1.2 x 11.1 x 8.5 inches
Package Weight:
4.06 pounds
Package Size:
8.74 x 1.18 x 11.06 inches

 


Have questions about this item (9780078028984), or would like to inquire about a custom or bulk order?


If you have any questions about this product by McGraw-Hill Education, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Name:
Email Address:
Your Message:

Related Best Sellers


mpn: 9781259573545, ean: 9781259573545, isbn: 1259573540,
Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people...

mpn: 9780132664257, ean: 9780132664257, isbn: 0132664259,
Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In  Strate...

mpn: 9781259709074, ean: 9781259709074, isbn: 1259709078,
Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.Underscoring that even the best products and servic...

mpn: 9780077842161, ean: 9780077842161, isbn: 9780077842161,
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as w...