Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition


Huge Savings Item! Free Shipping Included! Save 13% on the Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition by Prentice Hall at SADC Network. MPN: 9780132664257. Hurry! Limited time offer. Offer valid only while supplies last. Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In  Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. U


Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition by Prentice Hall
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Product Description & Reviews

Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In  Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. 

Features & Highlights

  • Used Book in Good Condition

Additional Information

Brand:
Prentice Hall
Manufacturer:
Pearson
Category:
Marketing & Sales
MPN:
9780132664257
EAN:
9780132664257
ISBN:
0132664259
Edition:
4th
Author:
Kevin Lane Keller
Publisher:
Pearson
Publication Date:
2012-08-20
Binding:
Hardcover
Item Weight:
3 pounds
Item Size:
8.5 x 1 x 10.9 inches
Package Weight:
2.95 pounds
Package Size:
8.5 x 0.98 x 10.91 inches

 


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