Marketing
Free Shipping Included! Marketing by McGraw-Hill Education at SADC Network. MPN: 9781259709074. Hurry! Limited time offer. Offer valid only while supplies last. Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and
Product Description & Reviews
Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.
Features & Highlights
Additional Information
Manufacturer:
McGraw-Hill Education
Category:
Marketing & Sales
Publisher:
McGraw-Hill Education
Publication Date:
2017-02-15
Item Size:
1.09 x 10.9 x 8.8 inches
Package Weight:
3.45 pounds
Package Size:
8.5 x 1.05 x 11.3 inches
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