Marketing


Free Shipping Included! Marketing by McGraw-Hill Education at SADC Network. MPN: 9781259709074. Hurry! Limited time offer. Offer valid only while supplies last. Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and


Marketing by McGraw-Hill Education
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Product Description & Reviews

Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated  grewallevymarketing.com blog will keep classroom discussions current and engaging.

Features & Highlights

Additional Information

Manufacturer:
McGraw-Hill Education
Category:
Marketing & Sales
MPN:
9781259709074
EAN:
9781259709074
ISBN:
1259709078
Edition:
6
Author:
Array
Publisher:
McGraw-Hill Education
Format:
Student Edition
Publication Date:
2017-02-15
Binding:
Hardcover
Item Weight:
3.47 pounds
Item Size:
1.09 x 10.9 x 8.8 inches
Package Weight:
3.45 pounds
Package Size:
8.5 x 1.05 x 11.3 inches

 


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