International Marketing (Irwin Marketing)


Free Shipping Included! International Marketing (Irwin Marketing) by McGraw-Hill Inc.,US at SADC Network. MPN: 9780077842161. Hurry! Limited time offer. Offer valid only while supplies last. Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new t


International Marketing (Irwin Marketing) by McGraw-Hill Inc.,US
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Product Description & Reviews

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click "Features" below for more.

Features & Highlights

Additional Information

Brand:
McGraw-Hill Inc.,US
Manufacturer:
McGraw-Hill Education
Category:
Marketing & Sales
MPN:
9780077842161
EAN:
9780077842161
Edition:
17
Author:
Array
Publisher:
McGraw-Hill Education
Publication Date:
2015-11-09
Binding:
Hardcover
Item Weight:
3.3 pounds
Item Size:
1.2 x 11.1 x 8.8 inches
Package Weight:
3.41 pounds
Package Size:
8.78 x 1.14 x 11.06 inches

 


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