Luxury Wine Marketing: The art and science of luxury wine branding


Mega Sale! Save 26% on the Luxury Wine Marketing: The art and science of luxury wine branding by Infinite Ideas Ltd. at SADC Network. Hurry! Limited time offer. Offer valid only while supplies last. Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique busi


Luxury Wine Marketing: The art and science of luxury wine branding by Infinite Ideas Ltd.
4.1 out of 5 stars with 57 reviews
Condition: New
Availability: In Stock
$69.95
$52.09
You Save: 26%


Quantity:  

 


Product Description & Reviews

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining industry best practice in the building of luxury wine brands. Each chapter is supplemented with a vignette of a successful luxury brand producer, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world’s top wine regions. Written as both a practitioner’s guide and as a wine business textbook, Luxury Wine Marketing is a cornerstone reference resource for the business of wine.

Features & Highlights

Additional Information

Manufacturer:
Infinite Ideas Ltd.
Category:
Marketing & Sales
Release Date:
2019-09-23
EAN:
9781913022044
ISBN:
1913022048
Edition:
1
Author:
Array
Publisher:
Infinite Ideas Ltd.
Publication Date:
2019-09-23
Binding:
Hardcover
Item Weight:
1.32 pounds
Item Size:
0.69 x 9.21 x 6.14 inches
Package Weight:
1.23 pounds
Package Size:
6.14 x 1.18 x 9.29 inches

 


Have questions about this item (9781913022044), or would like to inquire about a custom or bulk order?


If you have any questions about this product by Infinite Ideas Ltd., contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Name:
Email Address:
Your Message:

Related Best Sellers


mpn: 45468028, ean: 9781305507272, isbn: 9781305507272,
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new e...

ean: 9781337407588, isbn: 9781337407588,
Learn Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the ...

mpn: 32087921, ean: 9780195573565, isbn: 0195573560,
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Br...

ean: 9780984782819, isbn: 0984782818,
How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions ...