Consumer Behavior


Blowout Sale! Free Shipping Included! Save 63% on the Consumer Behavior by Cengage Learning at SADC Network. MPN: 45468028. Hurry! Limited time offer. Offer valid only while supplies last. The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involvin


Consumer Behavior by Cengage Learning
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Product Description & Reviews

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.

Features & Highlights

Additional Information

Manufacturer:
Cengage Learning
Category:
Marketing & Sales
MPN:
45468028
EAN:
9781305507272
Edition:
7
Part Number:
45468028
Author:
Array
Publisher:
Cengage Learning
Publication Date:
2017-01-01
Binding:
Paperback
Item Weight:
2.6 pounds
Item Size:
0.75 x 10.75 x 8.5 inches
Package Weight:
2.15 pounds
Package Size:
8.5 x 0.8 x 10.8 inches

 


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