How Brands Grow: What Marketers Don't Know


Mega Sale! Save 29% on the How Brands Grow: What Marketers Don't Know by Oxford University Press USA at SADC Network. MPN: 32087921. Hurry! Limited time offer. Offer valid only while supplies last. This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to t


How Brands Grow: What Marketers Don't Know by Oxford University Press USA
4.9 out of 5 stars with 54 reviews
Condition: New
Availability: In Stock
$39.95
$28.47
You Save: 29%


Quantity:  

 


Product Description & Reviews

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Features & Highlights

  • Oxford University Press USA

Additional Information

Brand:
Oxford University Press USA
Manufacturer:
Oxford University Press
Category:
Marketing & Sales
MPN:
32087921
Release Date:
2010-04-12
EAN:
9780195573565
ISBN:
0195573560
Edition:
1
Part Number:
32087921
Author:
Byron Sharp
Publisher:
Oxford University Press
Publication Date:
2010-04-12
Binding:
Hardcover
Item Weight:
1.31 pounds
Item Size:
0.9 x 6.4 x 9.1 inches
Package Weight:
1.4 pounds
Package Size:
6.2 x 0.9 x 9.1 inches

 


Have questions about this item (32087921), or would like to inquire about a custom or bulk order?


If you have any questions about this product by Oxford University Press USA, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Name:
Email Address:
Your Message:

Related Best Sellers


ean: 9780984782819, isbn: 0984782818,
How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions ...

ean: 9781088742785, isbn: 1088742785,
The 16-Word Sales Letter™ is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help you generate millions in online sales... No matter how competitive your...

ean: 9780134492513, isbn: 013449251X,
For Principles of Marketing courses that require a comprehensive text.   Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than eve...

mpn: black & white illustrations, ean: 9781600250309, isbn: 1600250300,
The bestselling book for coaches looking to build a practice with a small number of high-performing, high-paying clients. With over 50,000 copies sold, The Prosperous Coach has helped thousands of coaches and consultants build their businesses by inv...