Principles of Marketing (17th Edition)


Huge Savings Item! Free Shipping Included! Save 18% on the Principles of Marketing (17th Edition) by Pearson at SADC Network. Hurry! Limited time offer. Offer valid only while supplies last. For Principles of Marketing courses that require a comprehensive text.   Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral


Principles of Marketing (17th Edition) by Pearson
4.9 out of 5 stars with 36 reviews
Condition: New
Availability: In Stock
$286.65
$237.48
You Save: 17%


Quantity:  

 


Product Description & Reviews

For Principles of Marketing courses that require a comprehensive text.   Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.   Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.   Also available with MyLab Marketing MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package   Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing    

Features & Highlights

Additional Information

Manufacturer:
Pearson
Category:
Marketing & Sales
EAN:
9780134492513
ISBN:
013449251X
Edition:
17
Author:
Array
Publisher:
Pearson
Publication Date:
2017-01-14
Binding:
Hardcover
Item Weight:
3.55 pounds
Item Size:
8.6 x 1.1 x 11 inches
Package Weight:
3.55 pounds
Package Size:
8.6 x 1.3 x 10.4 inches

 


Have questions about this item (9780134492513), or would like to inquire about a custom or bulk order?


If you have any questions about this product by Pearson, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Name:
Email Address:
Your Message:

Related Best Sellers


mpn: black & white illustrations, ean: 9781600250309, isbn: 1600250300,
The bestselling book for coaches looking to build a practice with a small number of high-performing, high-paying clients. With over 50,000 copies sold, The Prosperous Coach has helped thousands of coaches and consultants build their businesses by inv...

ean: 9780999308417, isbn: 0999308416,
UPDATED FOR 2019. LEARN TO MASTER FACEBOOK ADVERTISING. - Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. - Easy step-by-step instructions for creating Facebook ads. - Discover insider tips and tricks to improve yo...

mpn: illustrations, ean: 9780133856460, isbn: 0133856461,
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:  0134058496/ISBN-13:  9780134058498 . That pac...

ean: 9781539598145, isbn: 1539598144,
Updated Fall 2019 Edition of the SOCIAL MEDIA MARKETING book!    Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media M...