The Marketing Interview: 50 Answers to the Toughest Questions


Free Shipping Included! The Marketing Interview: 50 Answers to the Toughest Questions by Impact Interview at SADC Network. Hurry! Limited time offer. Offer valid only while supplies last. In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:Answers to marketing interview questionsFrameworks on how to tackle marketing case questionsBiggest mistakes marketing candidates make at the interviewUnderstand what interviewers are looking for, why they’re looking for it, and how to deliver itThis book is ideal for anyone who is interviewing any marketing role, in


The Marketing Interview: 50 Answers to the Toughest Questions by Impact Interview
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In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:Answers to marketing interview questionsFrameworks on how to tackle marketing case questionsBiggest mistakes marketing candidates make at the interviewUnderstand what interviewers are looking for, why they’re looking for it, and how to deliver itThis book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup CompanyTech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, PinterestFinancial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,And more…Questions and answers covered in the book include:What promotional strategies would you use for a Honey Nut Cheerios campaign?Develop a social good campaign for Teavana.Should Hidden Valley increase the price of its ranch dressing?Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?Tell me about a terrible product that's marketed well.And more...This new second edition includes chapters on digital marketing including:A/B TestingLanding Page TestingLead ScoringAnd more...

Features & Highlights

Additional Information

Manufacturer:
Impact Interview
Category:
Job Hunting & Careers
EAN:
9780998120454
ISBN:
0998120456
Edition:
2
Author:
Lewis C. Lin
Publisher:
Impact Interview
Publication Date:
2018-05-10
Binding:
Paperback
Item Weight:
0.82 pounds
Item Size:
0.63 x 9 x 6 inches
Package Weight:
0.84 pounds
Package Size:
6.02 x 1.34 x 8.98 inches

 


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