UX Strategy: How to Devise Innovative Digital Products that People Want


Super Savings Item! Save 39% on the UX Strategy: How to Devise Innovative Digital Products that People Want by O'Reilly Media at SADC Network. MPN: 43171-541707. Hurry! Limited time offer. Offer valid only while supplies last. User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use


UX Strategy: How to Devise Innovative Digital Products that People Want by O'Reilly Media
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Product Description & Reviews

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.Define and validate your target users through provisional personas and customer discovery techniquesConduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique valueFocus your team on the primary utility and business model of your product by running structured experiments using prototypesDevise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

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  • O Reilly Media

Additional Information

Brand:
O'Reilly Media
Manufacturer:
O'Reilly Media
Category:
Internet & Social Media
MPN:
43171-541707
UPC:
001449372864
EAN:
9781449372866
Edition:
1
Part Number:
43171-541707
Author:
Jaime Levy
Publisher:
O'Reilly Media
Publication Date:
2015-06-01
Binding:
Paperback
Item Weight:
0.9 pounds
Item Size:
0.65 x 9.02 x 5.98 inches
Package Weight:
0.9 pounds
Package Size:
5.9 x 0.7 x 8.9 inches

 


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